A corporate training platform with 200+ courses in its catalog faced a problem: updating and repurposing existing content consumed as much time as creating new courses. Automatic transcription completely changed their production model.
The Problem: Valuable Content Locked in Videos
The company had hundreds of hours of webinars, recorded live trainings, and expert interviews. All that content was extremely valuable but completely inaccessible — stored as untranscribed videos, unindexed, impossible to search or repurpose.
Cost to manually transcribe the entire archive: over £12,000 and 6 months of work.
The Implemented Solution
Phase 1: Transcribing the existing archive
Using CallsIQ, they transcribed 400 hours of existing content in under a week. Total cost: a fraction of the original budget. Each video became a searchable, editable text document.
Phase 2: Extracting reusable content
From the transcriptions they automatically extracted: expert soundbites for new courses, citable statistics and data, FAQ material, glossary definitions.
Phase 3: Continuous updating
New webinars are transcribed automatically when they finish. The content team updates existing courses by adding relevant excerpts from recent webinars.
Unexpected result: the transcribed content improved platform SEO by 340%, because Google started indexing course content that was previously invisible.